Hi! I'm Victory, a content marketing and editorial strategist with 6+ years of experience shaping brand voice, leading editorial strategy, and using storytelling to produce work that drives measurable audience growth for fintech and technology companies.
About Me
Hello again! I'm Dr Victory O. Okoyomoh, and I'm obsessed with storytelling. I've spent the bulk of my career proving that good writing and storytelling build trust and drive measurable audience growth. Most recently, at Moniepoint, a global fintech headquartered in the UK, I defined the company's tone of voice, functioned as lead writer and editor, and led flagship editorial projects that generated 1M+ impressions.
My work spans long-form editorial, brand storytelling, newsletters, campaigns, video scripts, and SEO/AEO content. I'm equally strong as a writer, editor, and strategist, comfortable setting direction and executing it myself. I also have a Doctor of Optometry degree, which taught me early that the real skill isn't knowing the jargon, it's knowing when not to use it. I communicate as clearly with copy and content as I do with patients in a clinic.
Outside my corporate career, I'm building Rubyk, a brand storytelling agency helping ambitious companies find their voice and tell their story clearly. I've worked with founders across different industries to define their messaging and translate it into pitch decks, website content, and investor materials.
Selected Work
Research · Editorial · AI
Conceived and led Nigeria's first research-led editorial report on the informal economy, turning proprietary data into a public-facing narrative delivered across a long-form report, a dedicated website, and an AI-powered chatbot built to make the findings accessible and interactive.
Newsletter · Growth · Strategy
Built Moniepoint's newsletter from scratch, developing the strategy, editorial framework, content pillars, and tone of voice from the ground up. Owned every edition end-to-end, iterating on content and cadence based on performance data.
Campaign · Video · Brand
Conceived a surprise video campaign bringing together the company's earliest employees, first customer, and key stakeholders to celebrate the journey since founding, culminating in the Series C funding announcement to the CEO.
Campaign · Data · Comms
Conceived a Spotify Wrapped-style annual campaign using internal data to tell the story of the company's impact on customers and the broader economy. Wrote all website copy, led content design, and project-managed execution across a cross-functional team.
Content Design · Brand · UX
Led a full website content refresh for a solar technology company, developing audience personas, restructuring site architecture, rewriting all copy to clearly communicate product categories, and implementing an SEO strategy to improve search visibility.
Writing · Editing · Blog
Worked as the lead writer and editor, writing stories and newsletters to show the company's impact on its customers to investors, potential talent and the global tech community. Defined the editorial SOP and managed the CMS.
Experience
Led content strategy, editorial operations, and brand communications for a global fintech. Wrote the company's tone of voice, wrote and edited team and company-wide content, and led flagship campaigns and projects reaching 1M+ impressions.
Led website copywriting, content design & brand messaging, and created sales enablement materials for a solar technology company.
Led content marketing and SEO strategy through a company rebrand, building content operations, newsletter, tone of voice, and owned media presence from the ground up.
Produced long-form SEO content and brand stories for a digital health platform, reaching 50,000+ users organically.
Contributed editorial content, social media copy, and SEO-driven articles for a digital media platform.
Contact
Open to senior content marketing, editorial, comms and brand storytelling roles in Canada. Also available for freelance engagements through Toptal.